Founder, President and CEO
Sam Nicolino is responsible for steering the company and its technology. Prior to starting Adaptive Sound Technologies, Inc (ASTI) Sam was a Director of Strategic Products at NVIDIA Corporation, where he was responsible for the company’s PC platform products including substrate design and packaging, quality assurance, manufacturing, and compliance issues.
Previously Sam founded AppNet Inc. where he served as the CEO and Vice President of Marketing. He led the company to its successful acquisition by NVIDIA in 2001.
Throughout his 40 year career, Sam has worked for a variety of leading edge technology companies including: Intel, ATARI, Silicon Compiler Systems, SUN Microsystems, and National Semiconductor Corporation.
Sam holds a MSEE and a BSEE from Iowa State University.
Founder, VP of Engineering
Ira Chayut’s areas of responsibility include design, engineering, and ASTI’s day-to-day operations. Ira is a highly-accomplished engineer and manager, having held technology leadership positions in numerous Silicon Valley firms. As an entrepreneur, he co-founded dotRocket, Inc., a start-up that developed an HTTP compressing proxy. Ira also developed design automation software used by large multinational chip design houses and leading-edge start-ups. He also co-invented the network file server appliance. Ira’s past roles include Verification Architect at NVIDIA, Software Vice President at dotRocket, Director of Logic Design and Verification at Cradle Technologies, and Director of Engineering at Rockwell Semiconductor. He has been granted patents covering adaptive audio, CPU architecture, integrated circuit construction, and system verification. Ira holds a MSEE from the University of Illinois and BSEE from The Cooper Union.
Chief Financial Officer
Sid Faulkner has more than 35 years of experience in finance and operations management experience in venture backed technology-based companies. Most recently he was with CliQr Technologies (acquired by Cisco Systems in 2016), Ciranova, Inc. (acquired by Synopsys in 2012) and Altos Design Automation (acquired by Cadence in 2011). Mr. Faulkner holds a Bachelor of Science degree in Accounting from the University of Florida.
SoundStory Production Manager
Brian Brockhouse leads the ASTI SoundStory development team. He designs the SoundStories, and edits the individual sounds that tell each story. Brian holds degrees in English and Computer Science from Iowa State University
At Hewlett-Packard and San Jose Jazz, Brian worked as a programmer and data architect. He is a bass player and composer with Silicon Valley jazz favorites including Octobop and VJB.
Customer Service and Support Manager
Jack Conway leads the ASTI Customer Service and Support department. Jack comes to ASTI after a 25 year career managing customer service in the home loan industry with firms including MetLife.
Jack is a musician and prolific composer. Conway performs with the jazz groups “Octobop” and “Tuesday Night Live” in Silicon Valley.
Director, Digital Marketing & Social Media
Stacey Pinneke leads digital marketing and social media working with influencers, partners, and customers to promote brand affinity and drive sales. With over 15 years of experience in various facets of marketing communications, Stacey began her career in high-tech PR, eventually expanding into international and corporate communications, and social media outreach and analytics. Stacey has worked with some of the top hardware and software companies, including Sun Microsystems, and Adobe. Recently, she has consulted with companies in the health, fitness, and wellness industry, building brand awareness and customer engagement via social media strategy, online campaigns, and digital content development. Stacey loves to hike and explore the outdoors. Her ideal weekend is one spent in the Redwood Mountains of Santa Cruz or running trails in the Saratoga Hills.
Stacey holds a BA from Oral Roberts University in Political Science and Psychology.